Bluebella - EU

Let us help - choose your country of residence below, and we'll show you the correct prices, delivery times and shipping costs.

Choose between:

  • United Kingdom

    UK

  • United States

    USA

  • France

    France

  • Germany

    Germany

  • Italy

    Italy

  • Australia

    Australia

  • Europe

    Rest of Europe

  • United Kingdom

    Rest of World

Hey!

For delivery to US, please use our website at

www.blubella.us

Delivery to the US is not available from www.bluebella.com

Shopping Bag

Size Guide

We have you covered

The right fit is important when choosing lingerie. To make sure that you have the key facts, the following pages give detailed sizing information, along with international sizing conversion tables.

Click here and be the first to know when we add new sizes to our range!

SIZE CHART

BRA CUP

Your cup size will be determined by your underbust and overbust measurement. For example if your overbust measurement is 90 cm and your underbust measurement is 85 cm, the difference between the measurements is 5 cm.

For more information on how to measure your overbust and underbust click here. This will give you a good indication of your bra size, but it’s not absolutely precise. Everyones varies in shape and volume, so it’s important to try different styles.

DIFFERENCE BETWEEN OVERBUST AND UNDERBUST CUP (EUR) CUP (FR) CUP (DE) CUP (IT) CUP (UK) CUP (USA) CUP (AUS)
1"
2.5cm
A A A A A A A
2"
5cm
B B B B B B B
3"
7.6cm
C C C C C C C
4"
10cm
D D D D D D D
5"
12.7cm
E E E E DD DD/E DD
6"
15.2cm
F F F F E DDD/F E
7"
17.7cm
G G G G F G F

BRA UNDERBAND

UNDERBUST CIRCUMFERENCE EUR FR DE IT UK USA AUS
26"
66.2cm
65 80 65 0 30 30 8
28"
71.2cm
70 85 70 1 32 32 10
30"
76.2cm
75 90 75 2 34 34 12
32"
81.2cm
80 95 80 3 36 36 14
34"
86.2cm
85 100 85 4 38 38 16
36"
91.2cm
90 105 90 5 40 40 18
37.9"
96.2cm
95 110 95 6 42 42 20

BODY MEASUREMENTS

BUST WAIST HIP SIZE EUR FR DE IT UK USA AUS
31"
79cm
24"
62cm
34"
86cm
XXS 32 34 32 36 6 2 6
32"
83cm
26"
66cm
35"
89cm
XS 34 36 34 38 8 4 8
34"
87cm
27"
70cm
37"
94cm
S 36 38 36 40 10 6 10
36"
91cm
29"
74cm
39"
98cm
M 38 40 38 42 12 8 12
38"
96cm
31"
79cm
41"
103cm
L 40 42 40 44 14 10 14
40"
101cm
33"
84cm
43"
108cm
XL 42 44 42 46 16 12 16
42"
108cm
36"
91cm
45"
115cm
XXL 44 46 44 48 18 14 18
44"
112cm
38"
96cm
47"
120cm
XXXL 46 48 46 50 20 16 20

BRAS AND BODIES (NON-WIRED)

CUP (UK) UNDERBUST CIRCUMFERENCE SIZE EUR FR DE IT UK USA AUS
A - B
26-28"
66-71cm
XXS 32 34 32 36 6 2 6
A - C
28-30"
71-76cm
XS 34 36 34 38 8 4 8
B - D
32-34"
81-86cm
S 36 38 36 40 10 6 10
B - D
34-36"
86-91cm
M 38 40 38 42 12 8 12
B - D
36-38"
91-96cm
L 40 42 40 44 14 10 14
B - DD
38-40"
96-101cm
XL 42 44 42 46 16 12 16
C - DD
40-42"
101-106cm
XXL 44 46 44 48 18 14 18
C - DD
42-44"
106-111cm
XXXL 46 48 46 50 20 16 20

LEG LENGTH

LEG LENGTH EUR FR DE IT UK USA AUS
30.5"
77.5cm
32 34 32 36  6 2 6
34 36 34 38 8 4 8
36 38 36 40 10 6 10
38 40 38 42 12 8 12
40 42 40 44 14 10 14
31"
78.7cm
42 44 42 46 16 12 16
44 46 44 48 18 14 18
46 48 46 50 20 16 20

INTERNATIONAL SIZE CONVERTER

CUP

EUR FR DE IT UK USA AUS
A A A A A A A
B B B B B B B
C C C C C C C
D D D D D D D
E E E E DD DD/E DD
F F F F E DDD/F E
G G G G F G F

BRA UNDERBAND

EUR FR DE IT UK USA AUS
65 80 65 0 30 30 8
70 85 70 1 32 32 10
75 90 75 2 34 34 12
80 95 80 3 36 36 14
85 100 85 4 38 38 16
90 105 90 5 40 40 18
95 110 95 6 42 42 20

DRESS SIZE

BUST WAIST HIP SIZE EUR FR DE IT UK USA AUS
31"
79cm
24"
62cm
34"
86cm
XXS 32 34 32 36 6 2 6
32"
83cm
26"
66cm
35"
89cm
XS 34 36 34 38 8 4 8
34"
87cm
27"
70cm
37"
94cm
S 36 38 36 40 10 6 10
36"
91cm
29"
74cm
39"
98cm
M 38 40 38 42 12 8 12
38"
96cm
31"
79cm
41"
103cm
L 40 42 40 44 14 10 14
40"
101cm
33"
84cm
43"
108cm
XL 42 44 42 46 16 12 16
42"
108cm
36"
91cm
45"
115cm
XXL 44 46 44 48 18 14 18
44"
112cm
38"
96cm
47"
120cm
XXXL 46 48 46 50 20 16 20

BRAS AND BODIES (NON-WIRED)

CUP (UK) UNDERBUST CIRCUMFERENCE SIZE EUR FR DE IT UK USA AUS
A - B
26-28"
66-71cm
XXS 32 34 32 36 6 2 6
A - C
28-30"
71-76cm
XS 34 36 34 38 8 4 8
B - D
32-34"
81-86cm
S 36 38 36 40 10 6 10
B - D
34-36"
86-91cm
M 38 40 38 42 12 8 12
B - D
36-38"
91-96cm
L 40 42 40 44 14 10 14
B - DD
38-40"
96-101cm
XL 42 44 42 46 16 12 16
C - DD
40-42"
101-106cm
XXL 44 46 44 48 18 14 18
C - DD
42-44"
106-111cm
XXXL 46 48 50 50 20 16 20

HOW TO MEASURE

BRA FIT

To help guide you through the process, here are the key points you should look for when checking the fit of your bra.

Bra Fit

1. THE BRA UNDERBAND

This part of the bra provides the majority of the support so it is important that it fits firmly, parallel to the cups. Look in the mirror and check that the band is at the same level all around your body.

When buying a new bra, fasten it on the first/outermost row of hooks. This will allow the bra to be tightened as the under bust band starts to get slightly looser after you’ve worn it a few times.

If the band rides up at the back it is probably too big. Please choose a smaller under band size and go up a cup size.

2. THE STRAPS

They should sit parallel or slightly V-shaped on the back.

If the straps are digging into your shoulder it might be a sign that the under bust band is too big and not giving enough support. Try a smaller under band size and a cup size bigger.

If the straps, after being adjusted, are slipping down your shoulders it might mean that the under bra band is too small. Try a bigger under band size, and consider trying a cup size smaller.

3. THE CUPS

The cups of a bra, especially when underwired should go right around the contour of the breast sitting flat against your ribs without digging in. You should also fit neatly into the cup with no excess of flesh showing on the sides of the cup or spilling out over top. This applies even when wearing push-up or low cut bras. Before you change the cup size, please make sure that your boobs are completely “dropped” into the cups. Lean a bit forward, lift and jiggle them into the cup and smooth out the sides.

If you feel the underwire is digging in, try going one cup size bigger, but keep the under bust size the same.

If the under band is curling up or standing away from the body, the cup is probably too small, go up a cup size, keep the under bust size the same.

If the cup puckers and looks baggy it is probably too big, so try a smaller cup size with the same under band size.

4. THE CENTRE FRONT OF THE BRA

The centre front of the bra sits between the breasts and is also called a bra bridge. The bra bridge should lie flat against the body. If there is a gap between the bra bridge and your rib cage, or the bra bridge sits on top of your breasts, it might mean that the cup size is too small. Try to go up a cup size, keeping the under bust size the same.

OPEN BRAS - THE DETAIL IS IN THE DESIGN

The size guides will help you to find your perfect size across our ranges. When you are purchasing one of our more provocative open bra ranges, it is worth remembering that the fit may vary slightly depending on the shape and volume of your breast, and the size and position of your nipple. Care is taken to ensure all our open bras give a degree of nipple coverage, and the fit of the bra is in line with our size guides.

MEASURE THE UNDERBUST

Wrap the tape measure around your chest, ensure that the tape is pulled firmly under your bust. Keep the tape straight across your back.

MEASURE THE OVERBUST

The best way to measure your overbust is whilst wearing an unpadded bra. Hold the tape measure gently over the fullest part of your bust, usually across the nipple.

MEASURE THE WAIST

Wrap the tape measure with medium tension around the natural indent of your waistline. If you are unsure as to where your natural waistline is, lean over to one side and you will see a crease in your skin, use this as your natural waistline.

MEASURE THE HIP

Wrap the tape measure around the fullest part of your hips - this is not usually across your hip bone - look in a mirror to check the tape position. The tape measure should be straight all the way around your hip line, and feel snug against your body.

MEASURE THE LEG LENGTH

Measure the inside of your leg from the top of your thigh, where it meets the brief line, to your ankle.

HOSIERY

HEIGHT WEIGHT ONE SIZE
5'0"-5'8"
1.52m-1.73m
97-164 lb
44kg-74kg