Who we are
Who we are
Bluebella was born from a simple idea to create luxurious and sensual lingerie for self-assured women.
Founded on the belief that strength and sensuality belong in the everyday, Bluebella understands that beautiful lingerie sets a powerful tone for whatever comes next.
Bluebella is a multi-award winning brand that has paved the way for accessible luxury in the lingerie industry.
Our founder
Graduating from the University of Oxford, Bluebella’s founder Emily Bendell had a stint in legal journalism before turning her love for lingerie into a business. Seeking to create a new language around contemporary lingerie, Emily launched Bluebella with a mission to re-write what it means to be sensual for the modern woman.
“Our vision is to re-imagine sensual lingerie as something owned for ourselves. To us, lingerie is a personal self-expression of individual style and spirit. I wanted to create a brand and product that was considered, confident, and true to our experience of wearing lingerie.”
Graduating from the University of Oxford, Bluebella’s founder Emily Bendell had a stint in legal journalism before turning her love for lingerie into a business. Seeking to create a new language around contemporary lingerie, Emily launched Bluebella with a mission to re-write what it means to be sensual for the modern woman.
"Our vision is to re-imagine sensual lingerie as something owned for ourselves. To us, lingerie is a personal self-expression of individual style and spirit. I wanted to create a brand and product that was considered, confident, and true to our experience of wearing lingerie.”
Strong and sensual lingerie, for any occasion.
Using carefully sourced fabrics, each piece playfully balances fluidity and sensuality with a contemporary edge, using our signature hardware and bespoke intricate detailing.
We believe that beautiful lingerie shouldn’t solely be reserved for special occasions, but should be cherished any time, any place, and by anyone.
In the press
We are proud to have been featured in many press articles, including: Vogue, The Guardian, Elle, Cosmopolitan, Who What Wear, Marie Claire, J.P. Morgan, Paper, Bazaar, InStyle, Evening Standard, WWD.
“Love their feminist ethos as they advocate the empowerment of women in feeling sexy & powerful”
- Vogue
Awards & Recognition
Loved by stylists, influencers and journalists, Bluebella is also the recipient of numerous awards including Drapers Lingerie Brand of the Year and The King’s Awards for Enterprise 2024 - International Trade.
2024
The King’s Awards for Enterprise 2024 - International Trade
2023
Everywoman Entrepreneur Awards 2023 - Winner: International Expansion Award
2021
Drapers Awards 2021 – Winner: Lingerie Brand of the Year
Ranked at No. 2 on the Top 200 Female-Powered Businesses in the UK in a report by J.P. Morgan
2020
Ecommerce Awards 2020 – Best Social Media Campaign
2019
ECMOD (Direct Commerce) – Best Fashion/Accessories Brand
Ecommerce Awards 2019 – Best Cross Border Marketing Campaign and Best Social Media Campaign
2018
Drapers Awards 2018 – Winner: Lingerie Brand of the Year
Marketing Campaign of the Year – Dare to Bare - Lingerie Insight Awards
2017
Drapers Awards 2017 – Winner: Lingerie Brand of the Year
2016
The UK Lingerie Awards – Finalist: Medium Business of the Year & Finalist: Marketing Campaign of the Year
2015
The UK Lingerie Awards – Winner: Boudoir Brand of the Year & Finalist: Independent Directional Brand of the Year
Who we are
Who we are
Bluebella was born from a simple idea to create luxurious and sensual lingerie for self-assured women.
Founded on the belief that strength and sensuality belong in the everyday, Bluebella understands that beautiful lingerie sets a powerful tone for whatever comes next.
Bluebella is a multi-award winning brand that has paved the way for accessible luxury in the lingerie industry.
Our founder
Graduating from the University of Oxford, Bluebella’s founder Emily Bendell had a stint in legal journalism before turning her love for lingerie into a business. Seeking to create a new language around contemporary lingerie, Emily launched Bluebella with a mission to re-write what it means to be sensual for the modern woman.
“Our vision is to re-imagine sensual lingerie as something owned for ourselves. To us, lingerie is a personal self-expression of individual style and spirit. I wanted to create a brand and product that was considered, confident, and true to our experience of wearing lingerie.”
Graduating from the University of Oxford, Bluebella’s founder Emily Bendell had a stint in legal journalism before turning her love for lingerie into a business. Seeking to create a new language around contemporary lingerie, Emily launched Bluebella with a mission to re-write what it means to be sensual for the modern woman.
"Our vision is to re-imagine sensual lingerie as something owned for ourselves. To us, lingerie is a personal self-expression of individual style and spirit. I wanted to create a brand and product that was considered, confident, and true to our experience of wearing lingerie.”
Strong and sensual lingerie, for any occasion.
Using carefully sourced fabrics, each piece playfully balances fluidity and sensuality with a contemporary edge, using our signature hardware and bespoke intricate detailing.
We believe that beautiful lingerie shouldn’t solely be reserved for special occasions, but should be cherished any time, any place, and by anyone.
In the press
We are proud to have been featured in many press articles, including: Vogue, The Guardian, Elle, Cosmopolitan, Who What Wear, Marie Claire, J.P. Morgan, Paper, Bazaar, InStyle, Evening Standard, WWD.
“Love their feminist ethos as they advocate the empowerment of women in feeling sexy & powerful”
- Vogue
Awards & Recognition
Loved by stylists, influencers and journalists, Bluebella is also the recipient of numerous awards including Drapers Lingerie Brand of the Year and The King’s Awards for Enterprise 2024 - International Trade.
2024
The King’s Awards for Enterprise 2024 - International Trade
2023
Everywoman Entrepreneur Awards 2023 - Winner: International Expansion Award
2021
Drapers Awards 2021 – Winner: Lingerie Brand of the Year
Ranked at No. 2 on the Top 200 Female-Powered Businesses in the UK in a report by J.P. Morgan
2020
Ecommerce Awards 2020 – Best Social Media Campaign
2019
ECMOD (Direct Commerce) – Best Fashion/Accessories Brand
Ecommerce Awards 2019 – Best Cross Border Marketing Campaign and Best Social Media Campaign
2018
Drapers Awards 2018 – Winner: Lingerie Brand of the Year
Marketing Campaign of the Year – Dare to Bare - Lingerie Insight Awards
2017
Drapers Awards 2017 – Winner: Lingerie Brand of the Year
2016
The UK Lingerie Awards – Finalist: Medium Business of the Year & Finalist: Marketing Campaign of the Year
2015
The UK Lingerie Awards – Winner: Boudoir Brand of the Year & Finalist: Independent Directional Brand of the Year