Who we are

Our Founder

“To me lingerie is a personal self-expression of individual style and spirit.  The Bluebella woman does not see lingerie as a functional or traditionally sexy purchase to be ‘dressed up in’ for someone else.  If the thing we wear closest to our skin is for someone else and not ourselves – what does that tell us about our bodies?  I wanted to create a brand and product that was empowered, confident, sassy, contemporary and fashion focused.  We design to make women feel their most fabulous selves!”

Emily Bendell
Founder and CEO

INSPIRATION

Our award-winning team takes inspiration from modern lifestyles, fashion trends and the world around us. Each collection we launch has a clear purpose and vision behind it, pushing the boundaries of design with unique fabrics, unusual trims and unforgettable new silhouettes. We are proud to be stocked by some of the UK's and world’s most famous retailers, including Selfridges, Victoria’s Secret, Bloomingdales, Zalando, David Jones and De Bijenkorf.

We are endlessly inspired by the allure of the hidden, the mystery of what lies underneath, and the illusion of nudity just waiting to be found. Our mission is to not only create beautiful designs but also to make them affordable and inclusive. We believe everyone should be able to wear Bluebella and feel empowered as they do so.

PRIORITISE PLEASURE

For Valentine’s Day 2023, we’ve joined forces with the chief feminist rulebreaker of the British music scene: the incomparable Self Esteem. This boldly empowering campaign is an unapologetic celebration of pure femininity, body positivity, and – most importantly – pleasure.

EXPLORE THE CAMPAIGN

BLUEBELLA EVERYDAY

When it comes to choosing your everyday underwear, comfort often takes precedence over style. Here at Bluebella, we decided you could have both. Cue in the new Everyday collection, full of comfortable and fashion-forward sets designed with the signature Bluebella edge.

SHOP NOW

Hosiery and Nubian Skin collab

This autumn, we launched a collection of Italian hold-ups, stockings, and tights. Nubian Skin helped us ensure that our hosiery is not only beautiful but also skin-tone inclusive.

SHOP NOW

GET SOCIAL

We are social and love nothing more than seeing our designs lighting up Instagram on our beautiful and creative customers. Send us your favourite looks or show us how you style your Bluebella at #mybluebella. There is nothing we love more!
We are delighted to now have more than 654k followers on Instagram and 223k on Facebook.

Follow us on Instagram

Follow us on Facebook

HERE TO HELP

Not only do we make you look and feel fabulous, we want to make your shopping experience fabulous too. We take care to make your life that bit easier with quick delivery, free and easy returns and an award winning customer service team to take care of all your needs.