Terms & Conditions

Last updated: April 2026

GENERAL INFORMATION

To help us provide an optimal service and improve site performance, we collect the following information in aggregate form: operating system, browser type, IP address, and internet domain. Cookies are used to record your purchase preferences each time you visit our site. When you register your email address with us, this information is used solely to keep you updated on special offers not available to non-registrants.

 

We use customer contact information from the order form for accounting purposes and to contact you when necessary (for example, for customer service issues). Where Bluebella uses a third party to fulfil a transaction, the following information may be provided to the supplier: email address, phone number, and payment details. Bluebella also uses order information to send you information about our company and services.

 

Demographic and profile data are used to provide aggregate customer profiles to our marketing partners and to help us improve our service. This data may also be used to tailor your experience on our site, showing content, we think you may find relevant. You can opt out of receiving future marketing communications at any time by unsubscribing.

 

Information gathered from competitions: we occasionally run competitions on our site, and contact information provided is used to notify winners. Entrants are added to our mailing list but may opt out at any time. Abbreviated or censored customer names and/or email addresses may be used on our winners' page. We do not sell, share, trade, rent, or give away any personal information from our email lists.

 

Emails sent to Bluebella may occasionally be used for testimonial purposes but will be removed from our website upon request. Our site may contain links to third-party websites; Bluebella is not responsible for the privacy practices or content of those sites. Removal requests will be actioned within 30 calendar days in accordance with UK GDPR. If you have questions about this policy or your personal data, please contact us at customercare@bluebella.com.

 

Only one voucher or coupon may be used per order. Minimum order values may apply. Coupons cannot be used across multiple orders unless otherwise stated.

 

No contract will exist between you and Bluebella for the sale of any product unless and until Bluebella accepts your order by email confirming that it has been dispatched.

 

1. PLACE OF PERFORMANCE AND APPLICABLE LAW

Bluebella is a company registered in England and Wales. Unless otherwise specified, the materials on this site are directed at those who access it from the United Kingdom. Bluebella makes no representation that any product referred to on this site is appropriate for use or available in other locations. Those who choose to access this site from other locations are responsible for compliance with applicable local laws.

 

English law governs this Agreement. You and we each submit to the exclusive jurisdiction of the English courts in relation to any disputes arising out of this Agreement. If any provision of this Agreement is found to be unlawful, void, or unenforceable, that provision shall be deemed severable and shall not affect the validity and enforceability of the remaining provisions.

 

Current Managing Director and CEO: Emily Bendell

2. CONTENT

2.1 Bluebella has taken reasonable care in the preparation of the content of this site. However, to the extent permitted by applicable law, Bluebella disclaims all warranties (express or implied) as to the accuracy of the information contained in any materials on this site.

 

2.2 Bluebella shall not be liable to any person for any loss or damage which may arise from the use of any information contained in any materials on this site.

 

2.3 Certain links on this site will lead to sites not under the control of Bluebella. When you activate such links, you will leave the Bluebella site, and Bluebella accepts no responsibility or liability for the material on any site not under its control.

 

3. LIMITATION OF LIABILITY

3.1 You agree that Bluebella shall not be liable, whether in contract, tort, negligence, statutory duty or otherwise, for any:

•        loss of profits, revenue or goodwill, or any consequential, indirect or special loss or damage of any kind arising from or connected with this Agreement;

•        direct loss or damage resulting from acts, omissions, failures or delays occurring in relation to parts of the internet not under Bluebella's direct control, including loss of business, loss of sales, non-payment of sums due, loss of profits, business interruption, loss of reputation, or loss of business information.

 

3.2 Except where liability has been excluded under clause 3.1, the maximum aggregate liability of Bluebella in contract, tort, negligence, statutory duty or otherwise for any loss or damage arising from or connected with: any defect in a product; any failure to process data or orders correctly or in a timely manner; any misrouting or non-delivery of information or orders; shall, in respect of any one or more events within any twelve-month period, be limited to the price of the relevant goods, or otherwise to £50.

 

3.3 Some jurisdictions do not allow the exclusion of certain warranties or the limitation or exclusion of liability for incidental or consequential damages. Accordingly, some of the limitations set out in this clause may not apply to you.

 

3.4 Nothing in this Agreement affects the statutory rights of any consumer or excludes or restricts any liability for death or personal injury arising from the negligence or fraud of Bluebella.

4. INDEMNITY

Save to the extent falling within clause 3, you shall indemnify Bluebella and any relevant third party from and against any liability, losses, expenses, claims, or legal proceedings (including legal fees) arising from your use of the Bluebella site or purchase of goods and/or services from the site.

 

5. DELIVERY

Delivery times quoted are estimates only. Bluebella shall not be liable for any delays unless caused wilfully or negligently by Bluebella.

6. COPYRIGHTS

All designs, text, graphics and their selection and arrangements on this site are copyright of Bluebella or its content providers. As a visitor to the Bluebella site, you are licensed to copy electronically or print portions of this site for your own personal, non-commercial use only. Any other use of materials on this site without Bluebella's prior written consent is strictly prohibited.

 

7. SOFTWARE

7.1 Intellectual property rights in any software or copyrighted materials and supporting documentation supplied by us remain in our property or that of our licensors.

 

7.2 Without our written consent, you shall not and shall not permit any other person to: disassemble, reverse engineer, decompile or otherwise interfere with the software; copy or modify the software; or create any new software partly or wholly based on it.

 

7.3 Subject to this Agreement, you are licensed to use the software non-exclusively for the purposes identified on the site.

 

7.4 You must not transfer, assign or sub-license your right to use the software or attempt to do so.

8. TYPOGRAPHICAL AND PRICING ERRORS

In the event a product or service is listed at an incorrect price due to typographical error or pricing information error, we reserve the right to refuse or cancel any orders placed for that product, whether the order has been confirmed and your payment processed. If your payment has been taken and your order is cancelled, we will issue a full refund promptly.

 

9. MATTERS BEYOND OUR REASONABLE CONTROL

Bluebella shall not be held liable for any breach of this Agreement caused by circumstances beyond its reasonable control, including but not limited to acts of God, fire, lightning, severe weather, explosion, war, disorder, flood, industrial disputes, acts or omissions of internet service providers, or acts of local or central government or other competent authorities.

10. LANGUAGE

In the event of conflict or inconsistency between the English language version of this Agreement and any translation, the English language version shall prevail.

 

11. SEVERABILITY

If any term of this Agreement is held to be invalid or unenforceable by judicial decree or decision, the remainder of this Agreement shall remain valid and enforceable.

 

12. GIFT CARDS AND VOUCHER CODES

E-gift cards purchased online are non-refundable.

 

Discount vouchers can be used towards goods of a higher price than the voucher value, on payment of the excess by credit or debit card. The following terms apply to all discount voucher codes:

•        Only one voucher code can be used per transaction unless otherwise specified.

•        Vouchers cannot be used in conjunction with promotional or gift vouchers unless otherwise stated.

•        Vouchers cannot be used on transactions that have already been processed.

•        Vouchers are non-returnable and have a cash redemption value of 0.001p.

•        Voucher codes apply against the full RRP of a product unless otherwise stated.

•        Voucher codes cannot be used in conjunction with existing offers or loyalty points unless otherwise stated.

•        Refunds relating to voucher-discounted purchases are not transferable.

 

Bluebella reserves the right to amend the terms of any voucher code or to cancel it at any time. This does not affect your legal rights. These conditions are governed by the laws of England and Wales.

 

13. COMPETITIONS

Competition details form part of these terms and conditions. The following apply to all Bluebella competitions:

•        Entry is not permitted for employees (and their immediate families) of Bluebella, its printers and agents, prize suppliers, or associated companies.

•        Entrants must be aged 18 or over. Proof of identity and age may be required.

•        All entries must be made directly by the person entering. Entries generated by script, macro, or automated devices will be void.

•        Prizes are non-transferable and no cash alternatives will be offered.

•        Winners are responsible for expenses and arrangements not specifically included in the prize.

•        The winner(s) agree to the use of their name and county of residence for post-winning publicity.

•        Bluebella reserves the right to amend, withdraw, or disqualify entries at its discretion.

•        In the event of a prize being unavailable, Bluebella reserves the right to offer an alternative of equal or greater value.

 

The Promoter is Bluebella Limited, Brickfields, Unit 201, 37 Cremer Street, Hoxton, London, E2 8HD.

 

A list of winners will be available upon written request no earlier than six weeks after the close of the competition. For data security reasons, only the winner's surname and county will be disclosed.

 

14. PRIVACY POLICY

What we collect

We may collect the following information where permission is expressly granted:

•        Name

•        Contact information including email address

•        Demographic information such as postcode, preferences and interests

•        Other information relevant to customer surveys or offers

 

How we use your information

We use this information to understand your needs and provide a better service, including:

•        Internal record keeping and order processing

•        Improving our products and services

•        Sending you relevant updates about new products, special offers or other information you have opted in to receive

•        Customising your experience on our website

 

Your rights under UK GDPR

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

•        The right to access your personal data (subject access request) — free of charge

•        The right to rectification of inaccurate or incomplete data

•        The right to erasure ('right to be forgotten')

•        The right to restrict processing

•        The right to data portability

•        The right to object to processing, including for direct marketing

 

To exercise any of these rights, please contact us at customercare@bluebella.com. We will respond within one month of receiving your request, in accordance with UK GDPR requirements.

 

Data processors

Customer and order information is processed by Shopify Inc., based in the United States, under appropriate data transfer safeguards. Our marketing platform is provided by Klaviyo Inc. (see Section 15 for full details).

 

Data retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law.

 

Security

We have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

 

Cookies

A cookie is a small file placed on your device to help us analyse web traffic and improve your experience. We use cookies to identify which pages are being used and to tailor our site to customer needs. You can choose to accept or decline cookies via your browser settings or our cookie consent tool. Declining cookies may limit your ability to use certain features of our site.

 

Links to other websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy statements.

 

Controlling your personal information

You may restrict the use of your personal information for direct marketing at any time by emailing customercare@bluebella.com or clicking 'unsubscribe' in any of our marketing emails. We will not sell, distribute, or lease your personal information to third parties without your permission or unless required by law.

 

If you believe any information, we hold on you is incorrect or incomplete, please contact us at customercare@bluebella.com and we will promptly correct it.

 

Direct Mail

From time to time, Bluebella may send you information about our products, promotions, and offers by post. If you would prefer not to receive direct mail from us, you can opt out at any time by emailing us at customercare@bluebella.com. Please allow up to 28 days for your request to be processed.

15. PERSONALISED EXPERIENCES & SMART MARKETING TOOLS

We want every interaction you have with Bluebella to feel relevant and personal — not generic. To help us do this, we use Klaviyo, a marketing platform that analyses how you shop and engage with us, so we can send you content that is useful to you.

 

In practice this means things like:

•        Showing you new arrivals in styles and sizes you have previously loved

•        Sending you offers at times when you are most likely to find them useful

•        Making sure we are not sending you emails about products that are not relevant to you

Your control

This personalisation is based on our legitimate interest in providing you with a better experience. You can opt out at any time by contacting us at care@bluebella.com or by clicking 'unsubscribe' in any of our emails.

 

Use of AI in marketing

Some of your data held in our marketing platform such as your name, email address, purchase history, and how you have interacted with our emails may be processed by Anthropic on our behalf. Anthropic is bound by a Data Processing Agreement (DPA) and cannot use your data for any purpose other than providing this service to us. Your data is encrypted in transit and at rest and is not used to train AI models.

 

16. VAT PRICING

All product prices displayed on the website are inclusive of VAT where applicable. Any VAT applicable to your order will be displayed in the order summary at checkout. Shipping costs are displayed inclusive of VAT.